Intuit’s AI pitch leaves a pricing question for accountants
In a Stratechery interview, Intuit’s CEO describes plans to sell AI services to accountants and charge more based on use over time. He says customers now prefer steady bills to charges tied to each task or result. His account describes a business plan, not proof that firms save money or time.
What the source reports
Ben Thompson interviews Intuit CEO Sasan Goodarzi about accounting and AI. Goodarzi says Intuit wants accountants to be direct customers of its AI services. He also describes plans to add more charges based on how much customers use tools that can carry out steps of a task. For now, he says, customers like bills they can predict better than fees for each unit of use or each result. This is an executive explaining his company’s strategy. It is not an independent measure of savings or better accounting work. A small business considering the service would need to compare the full cost and decide who must approve any action before the tool takes it.
Original source
- Title
- An Interview With Intuit CEO Sasan Goodarzi About Accounting and AI
- Author
- Ben Thompson, Sasan Goodarzi
- Publication
- Stratechery
- Date
- Thursday, November 5, 2026