From Prompt to Purchase: How AI Brand Recommendations Move Consumers on the Open Web
Assistant brand recommendations raise same-name search +4.3pp and site visits +2.4pp for unengaged users; invisible to standard attribution; incidental mentions move little - being the deliberate answer is the effect
Beyond Prompting
What the source reports
Assistant brand recommendations raise same-name search +4.3pp and site visits +2.4pp for unengaged users; invisible to standard attribution; incidental mentions move little - being the deliberate answer is the effect
Original source
- Title
- From Prompt to Purchase: How AI Brand Recommendations Move Consumers on the Open Web
- Author
- Iannelli, Michael & Ai, Alan
- Publication
- arXiv
- Date
- Tuesday, June 9, 2026