Europeans got a privacy choice. Meta sees an ad headwind.
Meta gave European users a less tailored ad option. WIRED reports slower ad-sales growth in Europe than in North America, and a finance chief’s warning that the choice might hurt sales. Meta has not released the number who chose it or said it alone caused the slowdown.
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What the source reports
WIRED reports that Meta gave European users a way to see less tailored ads. European ad-sales growth then lagged growth in North America. Meta’s finance chief had warned that this choice could hurt sales. The story does not give a count of users who picked it. Meta did not say the choice alone caused slower growth. Other forces may also affect ad sales. The article also describes Meta’s commercial aims in Muse shopping questions. It does not report ads placed in Muse answers.
Original source
- Title
- Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization
- Author
- Isabella Ward
- Publication
- WIRED
- Date
- Thursday, October 22, 2026