Lots of AI shopping use. Few confirmed orders so far.
Trying a shopping helper is not the same as buying. WIRED reports Meta’s strong use figures beside merchants’ low order counts. Chipotle also found trouble with discounts and order times. The figures cannot be used to calculate one shared sales rate.
What the source reports
WIRED compares Meta’s claims about Muse with what merchants say they see at checkout. Meta reports more than 10 million activations in the United States and Canada, with over a quarter using Muse to shop. DoorDash described orders in the hundreds. Hilton said bookings were too small to matter. Chipotle described problems with discounts and orders after hours. These figures come from different firms and measure different steps, so they cannot yield a single purchase rate. It is too soon to call shopping use a business win or a failed market. A useful test is whether a shopper can finish an order, correct a mistake, and see the full cost.
Original source
- Title
- Meta’s Muse Could Upend All Kinds of Businesses. It Hasn’t Yet
- Author
- Paresh Dave
- Publication
- WIRED
- Date
- Saturday, October 31, 2026
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